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Marketing Introduction
| Getting results for
clients in today's marketplace demands an agent that combines
innovation with experience, and offers a unique marketing plan.
| I network amongst partner agents to
promote the exchange of buyer and seller needs locally, regionally
and nationally. In an industry where most companies try to do “both
sides” of the deal in-house, I maintain the unique view that the
true value of a property can only be attained by marketing
properties to the entire community of brokers and investors. I offer
several traditional and exclusive programs to market to internal
agents, outside brokerage firms, independent brokers, and investors.
Marketing Plan
Pre-Marketing Activities
Obtain property
information/details
Income/Expenses Records, Rent
Roll, and Property Leases
Inspect property, take photos
Visit sale and rent comparables
and take photos
Current loan payoff information
and new loan probability
Submit market analysis and
property evaluation to assist in setting a list price
Net sheet to seller (estimate to
client of transaction costs and net proceeds)
Create property marketing
materials
Advertising and Marketing
Multiple Listing Service - Your
property may be published on the MLS thus exposing it to
thousands of Valley Realtors and their Client/Buyers. This is
the best and most important element in selling properties.
After creating a marketing brochure,
your property will be posted onto the following Websites:
www.ljrrealestate.com – My
personal websites complete with listings, market information
and search capabilities
www.loopnet.com – Commercial
website for investors, users, and agents
www.costar.com - Premier commercial marketing site
www.apartmentssold.com - S.J.
Fowler GMAC’s exclusive website for investors of apartments
and other types of properties.
www.partnerwebsites.com – Other
agents I work with have personal websites where your listing
will be posted.
Several other commercial marketing
websites. Today's buyer is internet savvy and ready and
expects to find most information via this medium.
Print Ads - Your property will be
advertised, at my discretion, in the Arizona Republic and other
markets which will attract potential buyers.
Direct mail - Color postcards sent
to the subject property’s nearby area notifying other owners of
your available property so they or people they know are aware of
a buying opportunity.
Signs – Where applicable, sign with
logo recognition and name rider. |